– Kristen Stewart is hopping on the fragrance train. The young star has recently been announced as the new face of Balenciaga’s newest scent for women. Kristen recently spoke about her upcoming project stating, “Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”
“It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
The senior vice president of American fragrances for Coty Prestige, a division of Coty Inc, Catherine Walsh spoke about Kristen saying, “Kristen stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”
Kristen’s newest scent is set to hit stores next Fall!